Congratulations marketing peeps! You’ve got a logo, you’ve defined your target audience(s) and you’ve argued, fussed, poked and prodded until your messaging is juuuust right. You’ve even built yourself a killer website! Now what do you do with it all? That’s right, it’s time to build your demand generation plan! Wait - how do you measure your successes? What about your failures? How will you know what is and isn’t working? Do you even have marketing infrastructure? Before you and your team can frolic happily into the wide world of marketing, make sure you have the tools you need to both measure and demonstrate your success with tangible results in ROI...
