Market Creation Group and Confio Software Take Top Honors at the 2013 Business Marketing Association Gold Key Awards for “Monsters” Campaign

Market Creation Group (MCG) and Confio Software are pleased to announce that Market Creation Group has been honored with four Business Marketing Association (BMA) Gold Key Awards for its concept and design work on Confio’s “Monsters” campaign, which touts the benefits of their flagship product, Confio IgniteTM.

DEMOgala 2012: Make a Date with Brett

This week, Denver plays host to Colorado Technology Association’s 8th annual DEMOgala, bringing technology professionals together in a rare face-to-face learning experience. No stranger to speaking engagements, MCG founder and CEO Brett Schklar was chosen to share his B2B Marketing wisdom at the highly anticipated event.

10 tips to make your webinar a solid investment with great returns

Couldn't tune-in last Wednesday to hear Brett Schklar's highly entertaining and useful AMA webinar on how to give great webinars? That's okay, you can still get can get a copy of the great ideas at http://demandmcg.com/get-your-copy-brett-schklars-presentation-remember-its-not-just-webinar. And to make life easier, we've recapped the juicy bits.

Brett Schklar, Founder & CEO The Market Creation Group Nominated for His Leadership and Vision at the 2011 CSIA Apex Awards

Denver, Colorado – June 13th, 2011 – Brett Schklar, Founder & Chief Executive Officer of The Market Creation Group was announced today as a nominee for the 2011 Apex Awards, the prestigious technology awards recognizing outstanding accomplishments and leadership by Colorado’s technology companies and professionals. The winners and finalists will be announced live Tuesday, July 12, 2011 at The Robert and Judi Newman Center for the Performing Arts at the University of Denver.

If You Think Marketing Automation Is a Magic Bullet, You're Shooting Yourself in the Foot

Perhaps the biggest problem with marketing automation is its name. The word “automation” implies that this is a magical technology that you can turn on, walk away from, and presto – you’ll have a successful campaign. Perhaps a better name for this technology would be digital marketing assistant. But buyers beware! If your marketing automation system relies on content that lacks creativity and strategic insights, it can easily become an expensive spam maker.

Warning signs: "Wanted - Marketing Director or VP"

There are several things that make me weary of working with a potential client company. One of them is when the following search is taking place: "Wanted - Marketing Director or VP" Why does this turn me away from wanting to work with them? I have a couple of reasons: